Macromo Product Strategy

Macromo Product Strategy

The purpose of Macromo is to enable people to live a life worth living - a life without diseases. Because when sickness strikes, it becomes hard to save energy to devote to activities that fulfill you in your daily life. We started with tests to uncover your inherited genetic predispositions (Macromo DNA) and tests for the most important biomarkers of the current state of your health (Macromo Blood). However, some of you might not be aware that we are building a first-of-its-kind system which connects all of your health data to form the most accurate health recommendations that are truly personal to you.


To make this happen we need to give people ownership of their health, which is almost impossible in the current landscape of multiple apps and providers that offer incomplete recommendations and services. That is why the Macromo mobile application is designed to help people understand their health risks and learn the steps they can take to prevent them. This is achieved by linking multiple health factors, and assessing how they contribute to a certain disease. Therefore, you can focus on improving your lifestyle and habits that make the biggest difference.


Why is it essential to link health data?

Diseases are caused by various factors, like genetics, lifestyle, and environment - and each has a different significance. To get a full picture of a health risk it’s important to take into account as much information as possible. This is traditionally done by doctors, but it’s getting significantly harder due to recent advancements in medicine, specifically diagnostic methods that produce up to hundreds of gigabytes of data for each patient. For non-medically trained people it’s almost impossible to see patterns in their health data, which leads to frequent self-misdiagnosis and health anxiety.


Why should people take ownership of their health?

Civilizational diseases, such as type 2 diabetes, cardiovascular diseases, and certain types of cancers, develop in decades, not months. The current health system is optimized to catch and treat cases mostly in advanced stages. Usually, it happens when the condition already starts to compromise the patient’s quality of life. However, most of these diseases can be predicted long before the first symptoms appear. Long-term tracking of your health is the only way to effectively predict and prevent such diseases.


Prevention-based Healthcare System

Phase 01 – Give people ownership of their health.

We are currently developing an ecosystem for end-customers, which includes all the tools people need to manage their health, including at-home tests, supplements, and a mobile application that provides personalized health advice and safe health data storage. We are planning to reinvest all the profits into the research and development of our systems for even more accurate predictions.


Phase 02 – Help doctors make better-informed decisions.

Once our system can reliably track a large number of health factors and diseases, we will develop a platform that prioritizes data for medical professionals. It will enable doctors to spend more time communicating with patients, instead of trying to navigate large quantities of data. The Macromo platform is going to significantly reduce healthcare costs by eliminating the risk of overlooking important data and improving the accuracy of early detection and diagnosis.


Phase 03  – Assess clinical state and determine a diagnosis for patients.  

The Macromo platform will suggest diagnoses and the next steps to take (like additional tests or screenings). In the beginning, this is going to be supervised by doctors, but later we can expect full autonomy. It will democratize access to healthcare in developing countries, significantly reduce healthcare costs, and will have the capacity to save lives.


Health is the most important thing we have, as without good health, we cannot enjoy many things that life has to offer. The current healthcare system is changing, with a greater focus on prevention, and Macromo is bringing this change and novel laboratory methods to regular people’s lives. We are working to ensure that everyone has access to advanced healthcare from the comfrot of their own homes - and we strongly believe that everybody has the right to live a healthy, long, and happy life.